SmartZip uses AI to predict who might list. PropScored sources from homeowners who have a concrete, filed reason they may need to sell. The data source changes everything about the conversation.
SmartZip's core product is a predictive model. It analyzes behavioral signals — search activity, life events, online behavior, financial data — across millions of homeowners and surfaces those most likely to list in the next 6–18 months. The technology is sophisticated. The output is a probability score, not a confirmed event.
When you call a SmartZip lead, you're calling someone a model thinks might be thinking about selling. They may not be. They may have no urgency whatsoever. The conversation starts cold because the data starts with an inference.
"A homeowner whose listing expired last week is not statistically likely to sell. They tried and failed. That's a different conversation entirely."
PropScored sources from live public distress records — pre-foreclosure filings, tax delinquency notices, expired MLS listings, divorce proceedings. These are documented financial events recorded at the county level as they happen. The homeowner isn't predicted to sell. They have a concrete, filed reason they may need to.
A homeowner who has received a formal foreclosure notice is not a statistical signal. They're a fact. The urgency is real, documented, and time-bound. That changes every part of the conversation.
SmartZip no longer offers territory exclusivity. Multiple agents can subscribe to the same area and receive leads from the same pool. By the time you call a SmartZip lead, other agents may already have. PropScored assigns zip codes exclusively — one subscriber per zip, no exceptions. If you hold Atlanta's 30309, no other PropScored agent receives a lead from that territory.
SmartZip requires an annual commitment. PropScored is month-to-month after your pilot. The model only works if the leads work — locking agents into a year-long contract for a product built on predictions is not a bet worth making when the alternative is month-to-month with live distressed data.
| Feature | SmartZip | PropScored |
|---|---|---|
| Data source | Predictive AI model | Live distressed records |
| Seller urgency | Inferred probability | Documented financial event |
| Exclusive territory | No longer offered | Yes — one agent per zip |
| Outreach handled | Partial | Fully managed |
| Motivation confirmed | No | Yes — before delivery |
| Contract required | Annual | Month-to-month |