The Data Pipeline

From public record
to scored, verified data,
here's exactly how.

PropScored turns raw county filings into a fresh, scored, owner-verified dataset you can act on. Steps 1 and 2 are the product, the data. Steps 3 through 5 are the optional done-for-you outreach, if you'd rather we work it for you.

Step 1, Finding sellers who have to consider moving.

PropScored pulls from four categories of live public distress records, not behavioral predictions, not ad-captured form fills. These are documented financial events captured as they're filed, not sourced from a static or aged database. When a listing expires or a foreclosure notice is recorded, it enters our pipeline.

Signal 1
Pre-Foreclosure
Homeowner has received a formal foreclosure notice. Clock is running.
Signal 2
Tax Delinquent
Property taxes are overdue. Often stacks with other distress signals.
Signal 3
Expired Listing
Captured the moment a listing expires, is cancelled, or withdrawn from MLS. Owner already tried, and may be ready for a different path.
Signal 4
Life Event
Divorce proceedings on record. Often creates urgency to liquidate assets.

Properties with multiple signals score significantly higher than those with a single trigger, a seller who is both pre-foreclosure and tax delinquent is in a fundamentally different situation than one who only has an expired listing. The scoring model weighs a wide range of data points to separate genuine urgency from background noise.

Step 2, Verify the owner, then score for real urgency.

On our distressed-seller feeds, we confirm who currently owns the property against the live county tax assessor record before scoring, so a stale or mis-recorded name doesn't become a call to the wrong person. Contact information is then sourced and verified for that confirmed owner. Each property is scored 0-100 based on its full signal profile, equity position, time pressure, financial distress depth, and property history all factor in.

Only properties that clear a meaningful threshold move forward. The rest are filtered out, not because they aren't real homeowners, but because urgency without a genuine reason to sell rarely converts into a listing conversation worth your time.

Two ways to take it from here. On the standard data plan, this is where it ends for us: you receive the scored, owner-verified leads with contact info and work them however you like. Add optional done-for-you outreach and we keep going, steps 3 through 5 below.

Optional upgrade, Done-for-you outreach

Step 3, Persistent outreach matched to the situation.

PropScored reaches each seller across multiple channels, email and direct mail, every message written to the specific motivation type: a pre-foreclosure homeowner hears a different story than someone whose listing sat and expired. Subscribers also get an AI-powered call list to work prospects directly.

Outreach continues across multiple touches until a seller responds or the sequence completes. The goal isn't volume, it's making sure a seller who is genuinely ready to talk doesn't slip through because one email landed on the wrong day.

Step 4, Motivation confirmed before delivery.

Every inbound response, whether by email, phone, or mail, is reviewed before it reaches you. Sellers who express clear interest are routed to lead delivery. Those with questions get a thoughtful response first. Those who aren't interested are removed from outreach permanently.

You never receive a list of responses to sort through. The only thing that reaches your inbox is a seller who has already indicated they want to talk.

Step 5, What lands in your inbox.

Each delivered lead includes everything you need to make the first call count, property details, owner contact information, the signals behind the score, any urgency flags, and a plain-English summary of why this seller scored the way they did.

PropScored, New Motivated Seller Lead
Property
123 Maple St, Atlanta, GA 30301
Single Family · 3 bed / 2 bath · 1,640 sqft · Built 1991
Est. Value: $318,000 · Equity: $127,000 (40%)
Owner
Michael T.
Phone: (404) 555-0182 · Email: mt****@gmail.com
Motivation
81 T1, Hot
Pre-FC active (filed 3/12/26) · Foreclosure Factor 84 · Tax delinquent $3,800
⚡ Auction scheduled June 22, 2026-22 days
Context
Active foreclosure filing with high Foreclosure Factor, stacked distress signals. Meaningful equity position. Auction date creates hard deadline. High-urgency, contact within 24 hours.

Every lead arrives the same way. No dashboard to log into, no CRM to check. It comes directly to your email, already warm, already scored, already contextualized.

See how PropScored compares to alternatives →