PropScored exists because real estate agents deserve leads that have actually been qualified, not just scraped from a list and sold by the thousand.
I grew up in Georgia and have lived in Atlanta my whole life. I got my real estate license five years ago and have been active as a Realtor representing buyers and sellers ever since. I've also been investing in real estate on my own account, in Atlanta and in markets outside of Georgia, long enough to understand what motivated sellers actually look like in person, and what it takes to close.
I've built a background in the corporate world as a data engineer, product manager, and data analyst. I have a degree in data and analytics. I've spent years building data pipelines, defining product requirements, and turning raw numbers into decisions that actually meant something to a business.
Two very different backgrounds. Turns out they were made for the same problem.
When I got into real estate, I looked at what the industry was selling: cold lists, dialer systems, Zillow leads. High volume, low signal, hours of prospecting to reach people who had no real interest in selling. I didn't buy in, because I could see what it was. I'd spent a career in data. I know what a bad signal-to-noise ratio looks like.
I watched agents in my brokerage do the same thing. Smart, hard-working people spending the most valuable hours of their day cold-calling strangers because that's what the industry told them to do. The return on that time was terrible, and everyone knew it. Nobody said anything because there wasn't a better option.
The lead generation industry had gotten very good at selling volume. Quantity was the product. What agents actually needed, confirmed motivation, real context, a reason to believe the call was worth making, nobody was delivering that.
I wasn't looking to build a company. I was looking for a tool that didn't exist yet.
Most lead generation products are built by tech people who have never listed a property, or by real estate people who don't have the data background to build something that actually works. I've spent serious time on both sides. I understand what signals actually predict a motivated seller, not from a textbook, but from sitting across the table from people deciding whether to sell their home.
And I know what good data infrastructure looks like. I've spent a career building it, pulling from multiple sources, normalizing records, weighting signals, and turning raw data into something a business can act on. That analytics and engineering background is what PropScored runs on: a full end-to-end pipeline that combines five years of real deal experience defining what to look for with the data skills to actually go find it.
The "Realtor-Refined Algorithm" isn't marketing language. It means the scoring criteria were shaped by someone who has sat across the table from motivated sellers, and the data pipeline behind it was built by someone who has spent a career making data actually do something.
I became a father recently, my daughter just turned one, and that's made me think harder about what I want to spend my time on. I want to build things that are genuinely useful. PropScored is the version of that in real estate: a tool that gives agents their time back, so they can spend it closing deals instead of cold-calling lists.
Everything is month-to-month because I want to earn your trust, not lock you in. If the data I deliver doesn't start real conversations, you shouldn't keep paying. That's not a marketing position, it's how I'd want to be treated as a customer.
PropScored is live in Georgia, focused on metro Atlanta. If you're a Realtor or investor who is tired of cold lists and wants leads that are actually worth calling, I built this for you. I'd genuinely like to hear how it works for you.
, Stephen Stroer
Founder, PropScored
stephen@propscored.com