Two very different tools solving two very different problems, here's the honest breakdown, with real numbers on both sides.
PropScored and CINC aren't competing for the same job. CINC is an all-in-one lead-gen and CRM platform built for teams that want Google/Facebook ad management, an IDX website, and nurture automation running under one login. PropScored is a data source, full stop: county-verified, daily-refreshed distress signals, the full dataset for one flat price, with confirmed motivation and contact data attached. No ads. No website. No CRM.
Give credit where it's due, CINC runs a real operation. It manages Google and Facebook ad campaigns for clients, a reported $30 million+ in annual ad spend, paired with an IDX consumer website built for fast lead capture, a seller-facing valuation tool (Seller Suite), 24/7 AI texting for lead conversation, and automated drip nurture (AutoTracks). It scales from a solo agent up to 50+ user brokerages (Solo, Ramp, Pro, Select), and the company claims 50,000+ agents on the platform. If you want one vendor running your ads, hosting your site, and managing your CRM under a single contract, CINC is built for exactly that.
PropScored doesn't chase traffic. It surfaces people already motivated, based on what's already sitting in public record. No ad clicks, no website visitors, instead PropScored tracks 11 distress signal types (pre-foreclosure, liens, tax delinquent, FSBO, expired listings, bankruptcy, and more, see the full seller lead type breakdown) across metro Atlanta counties in Georgia, including DeKalb, Gwinnett, Cobb, Fulton, Cherokee, Forsyth, Hall, Henry, and Clayton. Every lead ties to a real filing, not a predicted score. Read more on what qualifies as a genuinely distressed seller lead.
CINC doesn't publish a freshness metric for distress-type data, because that's not the model, its leads come from live website and ad traffic, real-time by nature but disconnected from any public-record event. PropScored's entire model runs on freshness: every source gets scraped daily, and across 1,142 timestamped filings, the median time from public-record filing to a sourced lead is 2 days. That breaks down by signal, bankruptcy filings surface in 1 day, pre-foreclosure in 3 days, liens in 7 days (county lien lists arrive as periodic bulk loads, the one exception to the daily scrape). Compare that to batch platforms like PropStream, which typically refresh on 30-90 day cycles, see the full data freshness comparison. One industry group has noted that response speed tracks directly with conversion, which is exactly why the gap between a 2-day lead and a 60-day-old batch record matters.
| Dimension | CINC | PropScored |
|---|---|---|
| Data source | Google/Facebook ad traffic + IDX website visitors | 11 public-record distress signal types (Georgia) |
| Freshness | Real-time site traffic; no published record-to-lead metric | Daily scrape; median 2 days filing-to-lead |
| Dataset access | Leads routed within your team | Full dataset, no zip limits |
| Contact data | Depends on visitor opt-in via website forms | 84% verified phone/email across 5,265 prospects |
| Motivation signal | Behavioral (site activity) + predictive scoring | Confirmed by an actual public-record filing |
| Best for | Teams/brokerages wanting a full ad-gen + CRM stack | Solo agents/investors wanting county-verified leads |
CINC's inbound ad model confirms intent after the prospect raises a hand, a valuable motion, no argument there. PropScored's event-driven model confirms motivation *before* outreach, straight from the public-record filing (bankruptcy in 1 day, pre-foreclosure in 3), catching sellers inside the decision window while it's still open. Harvard Business Review found leads contacted within one hour are roughly 7x more likely to qualify than leads contacted an hour later. Proactive beats reactive when the filing itself is the signal.
CINC is built for teams, plans scale from 1 user (Solo) to 50+ users (Select), with lead routing designed to spread traffic across your roster. That's efficient for brokerages. It also means the same market can have multiple agents from the same shop working overlapping leads. PropScored takes a different stance: every customer gets the full metro-Atlanta dataset of county-verified filings, no zip limits, for one flat price.
CINC's contact data comes from whoever fills out a form on your IDX site, quality rides entirely on visitor opt-in, and there's no published contactability rate. PropScored's contact-data coverage is measured, not assumed: across 5,265 sourced prospects, 84% carry a verified phone or email on file (69% a phone, 64% an email), broken down by source as FSBO 96%, liens 97%, pre-foreclosure 95%, expired listings 82%, and tax delinquent 81%. That is the share with contact on file, not a guaranteed connect rate.
Running or joining a growing team that wants one vendor to manage Google and Facebook campaigns, host an IDX site, and run CRM nurture under one roof? CINC's infrastructure, built for 50,000+ agents, is hard to replicate solo, and it's a legitimately good fit for that job. Solo agent, small team, or investor-agent who wants a short, monthly list of already-motivated, county-verified sellers, confirmed contact data, zero ad spend to manage, and the full county-verified dataset for one flat price? That's what PropScored is built for. Plenty of agents reasonably run both: CINC for broad-funnel lead generation, PropScored for a high-confidence, county-verified distress list layered on top. See the outreach options if you want the leads worked for you.
See exactly how a public-record filing becomes a sourced lead