Two very different tools solving two very different problems — here's the honest breakdown, with real numbers on both sides.
PropScored and CINC solve different problems. CINC is an all-in-one lead-generation and CRM platform built for teams that want Google/Facebook ad management, an IDX website, and nurture automation at scale. PropScored is a data source: county-verified, daily-refreshed distress signals delivered exclusively by zip code, with confirmed motivation and contact data — no ads, no website, no CRM.
Credit where it's due: CINC has built a genuinely large operation. It runs Google and Facebook ad campaigns on behalf of clients, managing a reported $30 million+ in annual ad spend, and pairs that with an IDX consumer website designed for fast lead capture, a seller-focused home-valuation tool (Seller Suite), a 24/7 AI texting layer for lead conversation, and automated drip nurture (AutoTracks). It scales from solo agents up through 50+ user brokerages (Solo, Ramp, Pro, Select), and the company claims 50,000+ agents on the platform. If you want one vendor to run your ads, host your website, and manage your CRM under a single contract, that's exactly the problem CINC is built to solve.
PropScored isn't trying to generate traffic — it's trying to surface people who are already motivated, based on what's already public record. Instead of ad clicks and website visitors, PropScored tracks 11 distress signal types (pre-foreclosure, liens, tax delinquent, FSBO, expired listings, bankruptcy, and more — see the full seller lead type breakdown) across 15+ counties in Georgia and Florida, including DeKalb, Gwinnett, Cobb, Fulton, Cherokee, Forsyth, Hall, Henry, Clayton, and Hillsborough and Pinellas in Florida. Every lead is tied to a real filing, not a predicted score. Read more on what qualifies as a genuinely distressed seller lead.
CINC doesn't publish a freshness metric for distress-type data, because that's not its model — its leads come from live website and ad traffic, which is real-time by nature but not tied to public-record events. PropScored's entire model depends on freshness: every source is scraped daily, and across 1,142 timestamped filings the median time from public-record filing to a sourced lead is 2 days. That breaks down by signal — bankruptcy filings surface in 1 day, pre-foreclosure in 3 days, liens in 7 days (county lien lists arrive as periodic bulk loads, the one exception to the daily scrape). Compare that to batch platforms like PropStream, which typically refresh on 30-90 day cycles — see the full data freshness comparison. As one industry group has noted, response speed is consistently tied to conversion — which is exactly why the gap between a 2-day lead and a 60-day-old batch record matters.
| Dimension | CINC | PropScored |
|---|---|---|
| Data source | Google/Facebook ad traffic + IDX website visitors | 11 public-record distress signal types (GA & FL) |
| Freshness | Real-time site traffic; no published record-to-lead metric | Daily scrape; median 2 days filing-to-lead |
| Exclusivity | Leads routed within your team, not zip-exclusive | One agent per zip code |
| Contact data | Depends on visitor opt-in via website forms | 84% verified phone/email across 5,265 prospects |
| Motivation signal | Behavioral (site activity) + predictive scoring | Confirmed by an actual public-record filing |
| Best for | Teams/brokerages wanting a full ad-gen + CRM stack | Solo agents/investors wanting exclusive verified leads |
CINC is built for teams — its plans scale from 1 user (Solo) to 50+ users (Select), with lead routing designed to distribute traffic across your team roster. That's efficient for brokerages, but it means the same market can have multiple agents from the same shop working overlapping leads. PropScored takes the opposite stance: one agent per zip code, full stop. If you hold a zip, no one else on PropScored is working it.
CINC's contact data comes from whoever fills out a form on your IDX site — quality depends entirely on visitor opt-in, and no public contactability rate is published. PropScored's contact rates are measured directly: across 5,265 sourced prospects, 84% carry a verified phone or email (69% phone, 64% email), broken down by source as FSBO 96%, liens 97%, pre-foreclosure 95%, expired listings 82%, and tax delinquent 81%.
If you're running or joining a growing team that wants a single vendor to manage Google and Facebook ad campaigns, host an IDX website, and run CRM nurture automation under one roof, CINC's infrastructure — built for 50,000+ agents — is hard to replicate on your own, and it's a legitimately good fit. If you're a solo agent, small team, or investor-agent who wants a short list of already-motivated, county-verified sellers each month — with confirmed contact data, no ad spend to manage, and a guarantee that no one else in your zip is working the same list — that's what PropScored is built for. Some agents reasonably run both: CINC for broad-funnel lead generation, PropScored for a exclusive, high-confidence distress list layered on top. See the outreach options if you want the leads worked for you.
See exactly how a public-record filing becomes a sourced lead