PropScored exists because real estate agents deserve leads that have actually been qualified — not just scraped from a list and sold by the thousand.
I grew up in Georgia and have lived in Atlanta my whole life. I got my real estate license five years ago and have been active as a Realtor representing buyers and sellers ever since. I've also been investing in real estate on my own account — in Atlanta and in markets outside of Georgia — long enough to understand what motivated sellers actually look like in person, and what it takes to close.
I've built a background in the corporate world as a data engineer, product manager, and data analyst. I have a degree in data and analytics. I've spent years building data pipelines, defining product requirements, and turning raw numbers into decisions that actually meant something to a business.
Two very different backgrounds. Turns out they were made for the same problem.
When I got into real estate, I looked at what the industry was selling: cold lists, dialer systems, Zillow leads. High volume, low signal, hours of prospecting to reach people who had no real interest in selling. I didn't buy in — because I could see what it was. I'd spent a career in data. I know what a bad signal-to-noise ratio looks like.
I watched agents in my brokerage do the same thing. Smart, hard-working people spending the most valuable hours of their day cold-calling strangers because that's what the industry told them to do. The return on that time was terrible, and everyone knew it. Nobody said anything because there wasn't a better option.
The lead generation industry had gotten very good at selling volume. Quantity was the product. What agents actually needed — confirmed motivation, real context, a reason to believe the call was worth making — nobody was delivering that.
I wasn't looking to build a company. I was looking for a tool that didn't exist yet.
Most lead generation products are built by tech people who have never listed a property, or by real estate people who don't have the data background to build something that actually works. I've spent serious time on both sides. I understand what signals actually predict a motivated seller — not from a textbook, but from sitting across the table from people deciding whether to sell their home.
And I know what good data infrastructure looks like. I've spent a career building it — pulling from multiple sources, normalizing records, weighting signals, and turning raw data into something a business can act on. That analytics and engineering background is what PropScored runs on: a full end-to-end pipeline that combines five years of real deal experience defining what to look for with the data skills to actually go find it.
The "Realtor-Refined Algorithm" isn't marketing language. It means the scoring criteria were shaped by someone who has sat across the table from motivated sellers — and the data pipeline behind it was built by someone who has spent a career making data actually do something.
I became a father recently — my daughter just turned one — and that's made me think harder about what I want to spend my time on. I want to build things that are genuinely useful. PropScored is the version of that in real estate: a tool that gives agents their time back, so they can spend it closing deals instead of cold-calling lists.
The pilot program exists because I want to earn your trust before asking for a monthly commitment. If the leads I deliver don't start real conversations, you shouldn't keep paying. That's not a marketing position — it's how I'd want to be treated as a customer.
PropScored works anywhere in the US. If you're a Realtor or investor who is tired of cold lists and wants leads that are actually worth calling — I built this for you. I'd genuinely like to hear how it works for you.
— Stephen Stroer
Founder, PropScored
stephen@propscored.com